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Building a business on what you know is a key factor for success. The more you know about your industry, the greater your outlook for success. The less you know, the greater your chance for failure. Whether you’re already in business, or looking to start a business, it pays to heed the advice of others who have walked in your shoes. Join Mark and Mat as they discuss the importance on building a business on what you know with their guest Mike Glauser. Mike has extensive experience as an entrepreneur, business consultant and university professor. He is the cofounder and chairman of My New Enterprise, an online training and development company for aspiring entrepreneurs. Mike is currently the Executive Director of the Clark Center for Entrepreneurship in the Jon M. Huntsman School of Business at Utah State University. He has published three books on entrepreneurship: Glorious Accidents, The Business of Heart and Main Street Entrepreneur, which chronicles his 4,000 mile bicycle ride across America to interview 100 remarkable entrepreneurs. Mike has appeared on Great Day America, First Business from Washington, Voice of America, Good Morning Chicago and Associated Press Radio. The Show will broadcast LIVE this Wednesday, July 13th, at 12 noon MTN / 2:00 pm EST. You can listen in on the road at 646-668-8326 or listen in from your computer. More info at