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As part of our Entrepreneur in the Trenches series Mat interviews Sonny Goodman who is a partner in Transform with celebrity trainers Chris and Heidi Powell. Chris and Heidi had a hit show on ABC called Extreme Weight Loss which ran for 5 seasons. The app is their effort to reach more people who want to transform their bodies and life. Find Transform at Listen to what Sonny learned during the process in creating an app, how it works with Apple and Google (and what they charge), what it takes to get something up, and who you need to hire and engage in the process. Learn more at